How To Add Trademark Symbol

Dianna Russini

3 min read

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Apr 05, 2025

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How to Add the Trademark Symbol (™) and ®

Adding the trademark symbol (™) or the registered trademark symbol (®) to your brand's names and logos is crucial for protecting your intellectual property and building brand recognition. This guide explains how to add these symbols, the differences between them, and best practices for their usage.

Understanding the Trademark Symbols

Before diving into how to add the symbols, let's understand why and when you should use them.

Trademark Symbol (™)

The ™ symbol indicates that you are claiming a trademark on a particular word, phrase, logo, or symbol. This signifies your intention to protect your brand's identity. Crucially, using the ™ symbol doesn't automatically grant you legal trademark protection. You still need to file a trademark application with the relevant authorities (like the USPTO in the US or equivalent agencies in other countries). However, it puts others on notice of your claim.

Registered Trademark Symbol (®)

The ® symbol indicates that your trademark has been officially registered with a trademark office. This provides stronger legal protection against infringement. You can only use the ® symbol after your trademark application has been approved. Using it before registration is considered misleading.

How to Add the Trademark Symbol in Different Programs

Adding the trademark symbols is generally straightforward, regardless of your operating system or software.

Using Keyboard Shortcuts

The simplest method often involves keyboard shortcuts. This varies slightly depending on your operating system:

• Windows: Hold down the Alt key and type 0153 on the numeric keypad (ensure Num Lock is on). Then release the Alt key. This will insert the ™ symbol. For ®, use Alt + 0174.

• Mac: Press Option + 2 for the ™ symbol and Option + R for the ® symbol.

These shortcuts are generally reliable within most text editors and word processors.

Using Character Map (Windows)

If the keyboard shortcuts don't work, you can use the Character Map application built into Windows:

1. Search for "Character Map" in the Windows search bar.
2. Find the ™ or ® symbol in the map.
3. Select the symbol and click "Select."
4. Click "Copy" and paste it into your document.

Using the Insert Symbol Feature (Word Processors)

Most word processors (like Microsoft Word, Google Docs, Pages) have an "Insert Symbol" feature:

1. Open the "Insert" tab (the location might vary slightly depending on the software).
2. Look for the "Symbol" option.
3. Select "More Symbols" to access a broader character selection.
4. Find the ™ or ® symbol in the available characters and insert it.

Using Copy and Paste

A simple method is to copy the symbols from this text (™ and ®) and paste them into your document.

Best Practices for Trademark Usage

• Consistency: Use the symbol consistently with your brand name or logo.
• Placement: Place the symbol directly after the trademarked item (e.g., "BrandName™").
• Legality: Only use the ® symbol after official registration.
• Clarity: Ensure the symbol is clearly visible and easily understood.
• Context: Use the symbol in contexts where it adds value and reinforces brand protection.

By following these steps and best practices, you can effectively add the trademark symbols to your brand materials and help protect your intellectual property. Remember to consult with a legal professional for advice on trademark registration and usage in your specific jurisdiction.